10:00 – 11:00 Registration and coffee/tea
11:00 – 12:30 Panel: Lobbying in media, financial (in)dependence of media and
limits of professionalism
· Conflict of interest - criticize the advertisers or not?
· What the media think about public relations?
· What is really useful to the media, and what causes a counter-effect? Most frequent mistakes of PR departments.
· Are the big companies which advertise in the media protected from negative media pieces?
Biljana Stepanović, General Manager, Ekonomist Media Group
Ljiljana Smajlović, Editor-in-Chief, Politika
Dalila Petronijević, Marketing Director, Novosti
Đoko Kesić, Editor-in-Chief of all editions, Press Publishing Group
Aleksandar Tijanić, General Manager, RTS
Veran Matić, Director and Editor-in-Chief, TV B92
Aleksandar Timofejev, Director and Editor-in-Chief, TV Studio B
Srđan Radulović, Deputy Editor-in-Chief, Blic
12:30– 13:00 Coffee-break and networking with editors-in-chief
13:00 -14:30 Presentations – Part One
· Challenges in the relationship of companies, PR agencies and media
· Latest global trends in Public Relations
· PR and Marketing in politics – how to apply these techniques in marketing and public relations in the economy
· A PR campaign of a big company – Case Study
Tamara Vlastelica Bakić, Senior Coordinator, Clients and Markets, Deloitte d.o.o.
- PR in Serbia – who we are, what we do and how others see us?
Borislav Miljanović, Director, McCann Erickson PR
- New trends in communication
Vladimir Krulj, Director, PRISTOP Beograd
- Creating corporate brand in the media – communication with different types of media (written, electronic and Internet)
Igor Avžner, Advisor to the Minister of Economy
- PR and marketing in politics – how to apply the techniques of political marketing and PR in marketing and economy
14:30-15:30 Lunch
15.30-17:00 Presentations – Part Two
· A marketing campaign of a big company – Case Study
Srđan Bogosavljević, Director, Strategic Marketing (Strategic Puls)
- Overview of trends in advertising in the last three years and predictions for the future
Ivan Stanković, President, Communis
- Future of advertising –where do we go from here?
Tanja Mamula, Director, MASMI
- Market is communication. Market is discourse
Milan Maravić, Managing Director, LPT Publicis–Zenith Optimedia
Goran Tintor, Custom Research Director, GfK Belgrade
- Role of market researches and new horizons
17:15 – 19:00 Competition in clay-pigeons target shooting (PR, marketing and media teams)
19:00 – 21:00 Cocktail Dinner – Swimming Pool Party
Synchronized swimming – performance of Serbia National Team