Nearly 1300 children in hospitals, centres for children without parental care and an association for persons with special needs, have felt the New Year’s happiness, owing to the Coca-Cola Holiday Caravan titled “You start with magic”.

Citizens across Serbia have collected gifts for children who need attention and confirmed again that there is room for good will in difficult times.

In addition to numerous citizens, the campaign has been supported by the City of Belgrade with a donation of 50 gift packs for children in the Association for Mentally Under-Developed Persons in New Belgrade, “Milan Zotović” Children’s Hospital, Center for Protection of Newborn, Small Children and Youth BU “Drinka Pavlović”, Center for Protection of Newborn, Small Children and Youth BU “Moša Pijade”, Center for Protection of Newborn, Small Children and Youth BU “'Jovan Jovanović Zmaj'”, and “Dr Olga Dedijer” Children’s Hospital.